What Our Clients Say
We let the work speak for itself. These are the experiences of business leaders who have worked with us across Vietnam.
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Years in Practice
Experiences from Across Vietnam
"We were on the edge of committing significant capital to a new product category. The feasibility study gave us a clear picture of demand realities and competitive intensity that we had honestly underestimated. We adjusted the plan significantly before launch."
Pham Van Khoa
Founder, consumer goods · Hanoi
January 2026
"The customer journey mapping was more thorough than I expected. They conducted twelve customer interviews themselves and translated insights into a map we could actually present to our board. Our customer satisfaction scores have improved noticeably since."
Nguyen Thi Hoa
Operations Director, hospitality · Ho Chi Minh City
December 2025
"Setting up an advisory board felt like a large and uncertain undertaking. Thiên Phú made it methodical. From member profiling through to running the first two meetings, the process was well managed. We now have a functioning board that genuinely adds perspective."
Tran Duc Binh
CEO, technology services · Hanoi
November 2025
"What I appreciated most was that they did not just tell us what we wanted to hear. The feasibility study had a section that identified three assumptions in our business model that were weakly supported. That honesty was uncomfortable at the time and genuinely useful."
Le Minh Nhut
Co-founder, professional services · Danang
January 2026
"The customer experience mapping came back with findings that were both obvious in retrospect and completely invisible to us in the moment. Our team was too close to the service to see where the friction points were. An external eye made a real difference."
Vu Thi Lan
Managing Director, retail · Hanoi
December 2025
"The fixed fee structure removed a lot of the uncertainty that usually comes with hiring consultants. I knew from the start what I would pay and what I would receive. The thirty-day follow-up call after delivery was also a nice touch — they were interested in whether the work had actually been useful."
Dang Truong Quang
Founder, manufacturing · Bac Ninh
November 2025
Three Engagements in Detail
A Hanoi-based food and beverage operator wanted to enter the packaged food retail space. Internal enthusiasm was high, but leadership lacked a structured view of market demand, cost structures, and competitive saturation.
A New Venture Feasibility Study examined demand trends in the category, profiled ten existing competitors across three price tiers, modelled three capital scenarios, and stress-tested the unit economics under different volume assumptions.
The study identified a narrower segment with significantly less competition and better margin profiles. The client repositioned the venture concept before committing capital. Timeline: 3 weeks.
"The report saved us from entering a segment that looked attractive from the outside and was genuinely crowded on the inside." — Client, F&B sector, Hanoi
A Ho Chi Minh City hospitality business was experiencing declining repeat visit rates despite strong initial acquisition numbers. Management suspected service gaps but could not identify where they were occurring in the guest journey.
A Customer Experience Mapping engagement involved fifteen guest interviews, touchpoint analysis across six guest journey stages, and a facilitated workshop with the management team to validate and prioritise findings.
Three high-impact friction points identified. Two addressed within the first quarter through process changes. Repeat visit rate increased by approximately 18% over the following six months. Timeline: 4 weeks.
"We knew something was off. We did not know where until someone went and asked the guests." — Operations Director, hospitality, Ho Chi Minh City
A Hanoi technology services firm was scaling quickly and the founders wanted external strategic input without the complexity and obligation of a formal board. They had tried informal advisor arrangements that had yielded little.
A Private Board Advisory Setup engagement defined the board's purpose, identified three advisor profiles, supported recruitment outreach, drafted all governance documents, and facilitated the first two quarterly meetings.
An active advisory board with three committed members in place within ten weeks. The board has now met four times. The founders report that the governance structure has strengthened their credibility with a major institutional client. Timeline: 11 weeks.
"We had tried advisors before. The difference this time was having a proper structure around it." — CEO, technology services, Hanoi
We are easy to reach
Professional Affiliations
Vietnam Business Forum
Member since 2019
Hanoi SME Association
Registered Advisor since 2021
Consulting Excellence Award
Northern Vietnam, 2024
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