What You Gain from Working with Us
We are not a large consultancy. We do not have a methodology to sell you, or a team to keep busy. What we have is a focused approach and a track record of producing useful work.
← Back to HomeWhat Makes Our Engagements Different
Senior-Level Thinking Throughout
You work directly with our principals, not with junior analysts. Every engagement receives experienced attention from start to finish.
Scoped to What You Actually Need
We define a clear deliverable before starting. You know what you will receive, when, and at what cost — before a single hour of work begins.
Deep Vietnam Market Context
Our principals have spent their careers working within and alongside Vietnamese businesses. We understand the regulatory environment, competitive dynamics, and cultural context that shape decisions here.
Honest, Not Reassuring
We will tell you what the evidence suggests, even when that is not what you hoped to hear. An engagement that confirms a flawed plan is not a service — it is a disservice.
Timelines We Hold Ourselves To
We schedule engagements only when we have capacity to complete them on time. If we cannot meet a proposed timeline, we say so before accepting the work.
English and Vietnamese Fluency
We work comfortably in both languages. Deliverables can be prepared in either or both, depending on your team's needs and stakeholder audience.
Expertise That Comes From Practice
Our team has worked in and around Vietnamese businesses for a combined total of over three decades. This is not academic expertise applied to business problems — it is the accumulated understanding of how decisions actually get made, how organisations actually behave, and what information actually matters when resources are limited.
- Experience across founder-led, family-owned, and institutionally-backed businesses
- Sector exposure spanning retail, manufacturing, professional services, and hospitality
- Understanding of both Hanoi and Ho Chi Minh City market dynamics
What this means for you
You receive assessments grounded in how the Vietnamese market actually operates — not frameworks imported from markets with different dynamics and applied without adjustment.
What this means for you
Every engagement follows a structured process. You can track where we are, what we are working on, and what is coming next. No guessing, no waiting for updates.
A Process Built for Efficiency
We have refined our engagement methodology across more than sixty projects. The intake process is streamlined, the mid-engagement check-in is purposeful, and the delivery format is designed to be read and used — not filed away.
- Structured intake document limits orientation time
- Defined milestone check-ins keep both parties aligned
- Deliverables formatted for decision-making, not archiving
A Considered Working Style
We communicate clearly, respond to messages within one business day, and do not disappear between milestones. We take the view that how a consulting engagement feels — the quality of communication, the sense of being understood — matters as much as what it produces.
- One business day response commitment throughout the engagement
- Named principal available for direct communication
- Thirty-day post-delivery follow-up included at no charge
What this means for you
You deal with the same person from the first call to the final follow-up. You are not handed off to different team members as the engagement progresses.
What this means for you
You pay a fixed amount for a defined deliverable. There are no hourly billing surprises, no scope creep charges, and no add-on fees for reasonable clarification requests.
Transparent, Fixed-Fee Pricing
Each engagement has a single published price. That price covers everything described in the scope — the research, the analysis, the report, the check-in meetings, and the post-delivery follow-up. We do not bill by the hour.
- Published fees: 4.000.000 – 16.800.000 VND depending on engagement type
- Milestone payment structure — nothing due until first milestone is reached
- No billing for clarification questions or reasonable revisions
Typical Advisory Market vs. Thiên Phú
| Feature | Typical Providers | Thiên Phú |
|---|---|---|
| Who does the work | Junior analysts supervised remotely | Senior principals directly |
| Pricing model | Hourly billing, variable total | Fixed fee, defined scope |
| Deliverable clarity | ||
| Vietnam market expertise | Varies; often international frameworks | Core of every engagement |
| Post-delivery support | ||
| Independence (no referral incentives) | Not always | Always |
| Bilingual delivery (EN/VI) |
What Sets Us Apart
No Referral Commissions, Ever
Our recommendations are shaped purely by what we think is right for your situation. We receive no financial benefit from any service provider, supplier, or institution we may reference in our work.
Intake-to-Delivery in Weeks, Not Months
Our shortest engagement is two to three weeks from the first meeting to the final report. We are structured to move quickly without cutting analytical corners.
An Initial Call Before Any Commitment
We offer a complimentary thirty-minute introductory conversation to any prospective client. No obligation, no pitch — just a genuine exchange to understand whether there is a good fit.
Reports Written to Be Read
We write deliverables for the person who will make the decision, not for an academic audience. Clear language, a direct recommendation, and reasoning that a time-constrained executive can engage with in under an hour.
Milestones & Recognitions
Engagements completed since 2018
Years of practice in Vietnam
Clients who reported findings were actionable
Advisory boards established and still active
Vietnam Business Forum — Member
Since 2019
Hanoi SME Association — Registered Advisor
Since 2021
Northern Vietnam Consulting Excellence Award
Recognised 2024
See if there is a good fit
A thirty-minute call costs nothing. It will give you a clear sense of how we work and whether our approach suits your situation.
Schedule a Call