Three Engagements. Each with a Purpose.
We focus on three types of consulting work — each designed around a specific decision-point that business leaders in Vietnam commonly face.
← Back to HomeHow We Approach Every Engagement
Understand First
We begin by understanding your situation thoroughly before proposing any direction. The intake process is structured to surface the real question, which is not always the one initially presented.
Analyse Rigorously
We apply structured analytical frameworks, draw on primary research where relevant, and stress-test assumptions before forming conclusions. The quality of the analysis determines the quality of the recommendation.
Deliver Clearly
Every deliverable is written for the person who will make the decision. Clear language, a direct recommendation, and a reasoning trail that is easy to follow and challenge.
New Venture Feasibility Study
A structured assessment for entrepreneurs or existing companies evaluating a new business idea. Covers market demand validation, competitive intensity, capital requirement estimation, break-even analysis, and key risk factors. Delivered as a concise feasibility report with a clear recommendation.
What the engagement covers:
- Market demand validation through desk research and available data
- Competitive landscape assessment — intensity, positioning, and differentiation
- Capital requirement estimation with modelled scenarios
- Break-even analysis and key financial assumptions
- Key risk factors with mitigation considerations
- A clear recommendation: proceed, adjust, or decline
Process steps:
Signed NDA and intake document completed by client
Desk research, competitive scan, and financial modelling (weeks 1–2)
Mid-engagement check-in to surface any scope adjustments
Draft report circulated for client review
Final report delivered with debrief meeting
Duration
2 – 3 weeks
Investment
4.000.000 VND
Customer Experience Mapping
End-to-end mapping of the customer journey from awareness through advocacy. Includes touchpoint inventory, pain point identification, emotional state tracking, and moment-of-truth analysis. Incorporates real customer input through interviews or surveys. Deliverable is a visual journey map with improvement priorities.
What the engagement covers:
- Touchpoint inventory across all customer interaction channels
- Pain point identification through customer interviews or surveys
- Emotional state tracking at each journey stage
- Moment-of-truth analysis highlighting highest-impact interactions
- Visual journey map — ready for internal presentation and discussion
- Prioritised list of improvement opportunities with indicative effort estimates
Process steps:
Intake to understand business model, customer segments, and current challenges
Primary research — customer interviews or survey design and deployment
Journey mapping workshop with key client stakeholders
Visual map and improvement priorities drafted and reviewed
Final deliverable presented and walked through with the client team
Duration
3 – 4 weeks
Investment
10.500.000 VND
Private Board Advisory Setup
Complete design and establishment of a private advisory board for the company. Covers purpose definition, member profiling and recruitment support, meeting cadence and agenda framework, compensation structure, and confidentiality agreements. Includes facilitation of the first two advisory board meetings. Intended for growth-stage companies wanting structured external counsel without formal board obligations.
What the engagement covers:
- Advisory board purpose definition and governance framework
- Member profile definition and recruitment support
- Meeting cadence, agenda framework, and reporting templates
- Compensation structure and appointment letters
- Confidentiality and conflict-of-interest agreements
- Facilitation of the first two board meetings
Process steps:
Company assessment and advisory board purpose definition (weeks 1–2)
Member profile design and recruitment process support (weeks 3–6)
Governance documents, frameworks, and agreements drafted (weeks 6–8)
First advisory board meeting facilitated (month 2)
Second advisory board meeting facilitated (month 3)
Handover and post-engagement follow-up (end of month 3)
Duration
2 – 3 months
Investment
16.800.000 VND
Which Engagement Fits Your Situation?
| Feature | Feasibility Study |
CX Mapping |
Advisory Board |
|---|---|---|---|
| Duration | 2–3 weeks | 3–4 weeks | 2–3 months |
| Investment | 4.000.000 VND | 10.500.000 VND | 16.800.000 VND |
| Involves primary research | Desk only | As needed | |
| Financial modelling included | — | — | |
| Ongoing facilitaton provided | — | Workshop only | |
| Best for | New idea evaluation | Retention & satisfaction | Governance & scaling |
What Every Engagement Includes
Signed NDA
Before any substantive work begins
Letter of Engagement
Clear scope, timeline, and payment terms documented
Mid-Point Check-in
Structured review to confirm direction
30-Day Follow-up
Included at no extra charge after delivery
Fixed Fees, Defined Scope
2–3 weeks · Report + debrief
- Market demand analysis
- Financial modelling
- Risk and recommendation
3–4 weeks · Visual map + priorities
- Customer interviews / survey
- Journey map + pain points
- Improvement priorities
2–3 months · Full setup + 2 meetings
- Board design + recruitment
- Governance documents
- 2 meetings facilitated
We can help you find the right fit
A short conversation is usually enough to identify which engagement — if any — would be most useful given your current situation and priorities.
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